I was recently asked to give a presentation on social media to a group of financial advisors. Immediately, I knew the topic had to be LinkedIn. Don’t groan. I know most people hate using LinkedIn. It’s boring and the experience feels so stale, even to me. I personally don’t jump out of bed in the […]
Do you have an Instagram, but you’re begging for it to add value to your business? When managed effectively, Instagram can do a great job bringing welcomed attention to your brand and driving traffic back to your website. By sticking to these 5 tools, Instagram users will be encouraged to click a direct link to […]
Remember when it used to be really exciting to hear “You’ve got mail?” Fast forward 10 years, and opening your inbox is probably way more overwhelming than thrilling. You may be thinking “I can’t handle another email. I don’t want to bog anyone else down with more email either!” But I’m here to tell you—If […]
So, I am starting this blog post with a confession. Insert “GULP.” I, Meredith Bivens, formerly avoided my LinkedIn profile like the plague. As a social media lover, guru and professional, it kills me to say that. Why did I neglect my LinkedIn? Well, in my mind, it was boring. Facebook, Instagram and Twitter seemed […]
Great social networks will come and go. Your website can be forever. With millions of active daily users, you may be asking yourself, “Can I get by with just Facebook?” To set the record straight, you definitely still need a high quality, professional website. Here’s why.
Does your business have a Twitter account? Hopefully you read our Social Media for SMB’s 101 series and signed up right away! But here’s the thing – having an account and actively using that account are two very different things.