Own a business? New to social media? Don’t worry, we’ve got you covered. In our first post, we’ll introduce you to Twitter by explaining why you need it and how best to utilize it. Stay tuned for future posts for different social networks!
Twitter Quick Facts:
1. Over 300 billion tweets have been sent out since Twitter began
2. Twitter has over 240 million monthly active users
3. The average Twitter user spends 170 minutes on the site per month
4. Tweets with image links have 5 times the engagement rate
5. 63% of brands have Twitter accounts
(via Jeff Bullas)
Yup, you read that last statistic correctly: 63% of brands are using Twitter to connect with their customers and potential consumers every single day. It’s time for your business to join the fun!
Twitter Marketing At A Glance
Below are the guidelines we use when we counsel our clients on if Twitter is right for them.
What it is:
Twitter is meant for short, quick updates. You are limited to 140 characters.
What to do with it:
- Share your organization’s news
- Connect with customers and partners
- Promote events
- Share links
- Share news articles
- Share photos
- Share other users’ tweets
You can post on Twitter as often as you like. Aim for at least 3 updates per week. One or more updates per day would be optimal.
Who should use it:
› If you love Twitter, use it. It takes more commitment than other platforms to do really well, but it can be very effective.
› Especially good for businesses with a lot of exciting news or in industries with lots of information to share.
› Specifically worth the effort if your target customer is 18-30.
The best Tweets:
- Are short
- Include a photo, link, or hashtag
Why should your SMB join Twitter?
1. To connect.
Logging onto Twitter has become part of many people’s daily routine. They use the site to interact with friends, family and businesses, to read the news, or to keep up with their favorite parts of pop culture! They search for information on Twitter, give feedback on services and products, and express opinions on everything they encounter. Twitter is full of valuable information!
Twitter also provides a great platform to listen to and connect with customers. Regular Twitter users appreciate when they can send a tweet to a brand or company and receive a quick response.
2. To promote.
Using Twitter to talk about your business is a free way to spread the word about your products or services. Yes, you only have 140 characters to do it, but the platform is perfect for both personal and professional marketing.
3. To learn.
If 63% of brands are already using the social network, there’s a good chance your competition is tweeting too. Listen to what other businesses are saying and learn from their successes and mistakes. Listen to the way your potential consumers discuss products or services and offer helpful feedback.
How to get started on Twitter
- Go to www.twitter.com and use the step-by-step process to enter your basic information – full name, email address and a password.
- You will then be prompted to create a username. Enter your business name with no spaces, or use underscores to separate words. For example, our client Junior Achievement of Southwest Michigan is @jaofswmich on Twitter.
- Once you’ve created your account you can add a profile picture (small square,) a cover photo (horizontal image) and a 160 character bio to describe your business. Don’t forget to add your website URL so people can find you easily!
Congrats, you’re officially ready to start tweeting! Don’t feel overwhelmed – Here are some tips on how to create content and manage your account!
Content Creation Tips for Twitter
Find your personality
Twitter suggests that you “Strive for an approachable communication style that is authentic and friendly without being overly formal.” It’s easy to get lost in the shuffle – aim for witty messages to stand out from your competition!
Aim for the 8/20 ratio
This means that 80% of your tweets should focus on interacting with your fans. Use the Re-Tweet feature or Reply to a particularly interesting tweet. Once you’ve developed a rapport, mix in some marketing with links to your website or special offers for your products.
Don’t forget to #hashtag
The hashtag is an easy way to tap into the most popular conversations on Twitter. Find out what’s trending and figure out a way to make it relevant to your business!
Any more questions? We would love to help you get started or help you create custom content to Tweet from your account.
Don’t forget to check back for more posts on Social Media for SMB’s!