Welcome to Part Three of our Social Media for SMB’s series! In our first post we covered the basics of getting your Small to Mid-Sized Business on Twitter, and in our second post we outlined how to get started on Facebook. Today’s post will concentrate on Pinterest, a place for your business to “Get discovered by millions of people looking for things to plan, buy and do.”
Pinterest Quick Facts:
- Pinterest has 70 million active users
- 80% of users are female
- There are over 500,000 Pinterest Business accounts
- 52% of daily users consult Pinterest for purchasing guidance in-store.
- 47% of US online shoppers purchased something as a result of a Pinterest recommendation.
Woah. Did you have any idea that Pinterest was this popular and powerful for brands? It’s time for you to figure out if this image-based social network is right for your business.
Try to pin or re-pin relevant content at least 8-10 times a week.
Who should use Pinterest:
- Anyone marketing to female customers ages 15-40.
- Businesses who are able to make their content visual.
Why should your SMB join Pinterest?
- To convert “browsers” into buyers. Many people who spend time online end up shopping one way or another – and there is no more direct path for consumers than on Pinterest. If they see your product and like it, they are immediately directed to a page where they can purchase it.
- To generate traffic. With 53 million monthly unique views in the US alone, Pinterest is driving a ton of traffic to brand websites every single day – simple by providing beautiful or interesting visual content for users to browse. If you’ve got product images, Pinterest can boost your website views and hopefully increase your revenue.
- To get more inbound links. If you provide any custom online content, you know the value of sharing that material online and having it link straight back to your site. What’s great about Pinterest is that every pin includes a link, leading back to the source of the image.
Now that we’ve convinced you to join Pinterest, let’s talk about how to get started and how best to manage your social presence.
How to Sign Up for Pinterest
- Go to https://www.pinterest.com/business/create/ and enter all the required and suggested information, including website, business name and business type.
- Choose things you are interested in or that pertain to your business and Pinterest will help you “follow” them to provide you with pages of inspiration every time you log in.
- Choose a profile picture, type out a full business description and add your location. The more information you can provide the better!
Congrats, you’re ready to start pinning!
Tips on how to share your content and manage your Pinterest account
- First, begin by creating your boards. Choose names for your board that describe what you plan to pin there. For example, a salon might choose “Hair Styles,” “Nail Art” and “Meet Your Stylist” as a few of their boards.
- Begin pinning. Find images on your own website to get started, and pin them to appropriate boards. These images will then link back to your site, so provide a short description of the webpage as a caption to your picture.
- Seek inspiration! Follow other business that will give you ideas for your own page, or follow direct competition to see how other brands are marketing the same product or service on Pinterest.
- Promote your page. Add “Follow Me” buttons to your website and make sure to promote your Pinterest account on all of your other social networks.
- Verify your website – you should receive an email prompting you to verify the business website you have provided. Make sure to do that so that you can use Pinterest Analytics to see how your followers interact with your pins!
Any more questions? We would love to help you get started or help you create some custom content to pin to your Pinterest page. Don’t forget to check back for more posts on Social Media for SMB’s!