You’ve heard of LinkedIn. After all, it’s one of the oldest and most established social networks. You probably have a personal page, used to network with associates and to publish your work experience and accomplishments.
But is your SMB taking advantage of LinkedIn? Time to find out why this socially professional network is right for your brand:
- LinkedIn has over 300,000,000 users worldwide
- 48% of people surveyed spent over 2 hours/ week on the site
- Posting individual status updates as a favorite feature recently rose from 10% to 39%
- 74% of those surveyed said they used LinkedIn to research companies
- Company page usage jumped from 24% to 57%.
Why should your business join?
- LinkedIn recently unveiled some updated features, and now it’s no longer all about professionals looking to build up their networks. Now companies can use LinkedIn to promote products and services and engage prospective consumers. The site is ideal for B2B companies, but is also beneficial for those seeking consumers.
- The professional atmosphere of LinkedIn promotes one of the most important qualities a business can emulate: Trust. 87% of users trust product-related information found on the site, and 49% of users trust word of mouth recommendations from connections (via Entrepreneur)
- LinkedIn is not only a great place to share helpful and informational content – it’s also an excellent way to find new employees for your SMB. Once you post a job opportunity, it will appear not only on the Careers section of your company homepage, but in search results as well.
- Go against the grain! Most social networks rely on visuals to attract attention, but most LinkedIn posts include only copy. Include a relevant image with your update and stand out on your connections’ homepages.
- Be specific. LinkedIn now allows you to target your audience for a specific post. You can pinpoint followers based on location, industry, and seniority which enables you to make sure everything you share is important to the people you’re sharing it with.
- Put your thinking cap on. It’s easy to start becoming a thought-leader on LinkedIn. Use your business account to join groups that match your industry or your interests, and stay active in those communities. Share content that inspires other members, and they’ll turn to you the next time they need information!
That wraps up our Social Media for SMB’s series! We’ve covered Facebook, Twitter, Pinterest, Instagram and LinkedIn – hopefully you found our information helpful and inspiring. Be sure to share these posts with your network, and please don’t hesitate to contact us if you’d like help getting started on social!