We covered the big guns, the top social networks we think you should be using to help promote your business online. Now it’s time to take a quick look at some of the other digital resources available to your brand. First up in our mini-series: Instagram.
- Instagram has 100 million monthly active users.
- 40 million photos are posted per day.
- There are 8,500 likes per second on Instagram.
- 59 percent of Interbrand’s top 100 brands are on Instagram.
- 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram.
Why Should Your Business Join Instagram?
- To increase your engagement with fans. A recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. If your brand isn’t using Instagram, you’re missing out on a great chance to interact with current or potential consumers.
- To make your brand more visually alluring. Instagram really is the most beautiful and simplistic social platform. Taking a photo and sizing it down into a square might seem daunting or confining, but it forces you to really focus on what message your brand wants to send. Plus, the multitude of filters means you don’t have to be a professional photographer – though it definitely helps! Check out this capture of Rifle Paper Company’s account:
- To tell your brand’s “story” – Unlike your Facebook timeline, your Instagram page is filled with one thing and one thing only: Photos. There are no sidebars and no distracting links. You can use this space to tell a visual story about your brand over the course of days, weeks or months – slowly adding photos and captions until your fans have a beautiful picture of your business at a glance.
- Balance the fun with the professional, or in some cases, the irrelevant with the promotional. Figure out a good mix of product photos, employee or behind the scenes pictures, and just general images of your community, the seasons, weekend activities and events. Make your fans feel like they’re receiving a personal glimpse into your business!
- Grow your community. Make sure to connect your Instagram to your Facebook page so you can share pictures on your timeline and promote your account! Use relevant hashtags to tap into a broader conversation, and be sure to engage with other users by liking or commenting on their images.
- Try video! The feature may seem daunting but the idea is to keep your footage casual. Video is ideal for giving fans a behind the scenes look at how your business works. Hyperlapse is a great app that allows you to speed up your footage to include more – Instagram only allows 15 seconds worth.
What do you think? Is Instagram right for your business? If you’re not sure, give us a shout and we’ll help you decide. We can even get you started on the account and help you create custom content. Stay tuned for our next mini-series post!