Sometimes, cookie cutter solutions just don’t cut it. We were contacted by Dr. Drew Hamilton of West Wind Dental to create a website customized just for his Portage, MI dental office.
West Wind’s previous website was a stock solution from a dentist software company. We were able to take their practice to the next level with a design that focuses on what makes them special: friendly staff, training, and certifications.
Our key recommendations in this dentist website design:
- Make sure contact information is prominent at the top of the site. The phone number is clickable on mobile.
- Use authentic-looking imagery rather than the usual dentistry stock photos.
- Add a call to action to Schedule an Appointment on the home page.
- Incorporate logos for professional organizations to give a sense of authority.
The final website is bright, fresh, clean, and different from those cookie cutter dentist websites.
We continue to collaborate with West Wind’s dentists and office staff on their online marketing, content optimization, and design tweaks.
Great results: New patient visits are up
Things here at the office are going wonderfully! Were super busy and productive, we have had so many new patients come through our doors lately and they have stated that they found us on Google… I’m sure we have you to thank for that!!!
– Jolie Hamilton, West Wind Dental
Launched April 2015