A vibrant new website made to bring in searchers
Naylor Landscape Management is a premier landscaping company in Kalamazoo, Michigan.
When a company as forward-thinking as Naylor has a website that gets stale, they know it’s time for an update. Their old site wasn’t mobile responsive and was a drab green color throughout, very different from the bright red of their brand and other materials.
We were happy to create a new landscaping website design for them that showed off their latest beautiful work while being crafted to bring in search engine traffic.
Copywriting
The team at Naylor wanted to update their old website text but they just didn’t know the words.
11Web hired a professional copywriter with landscape design experience to write new, engaging, unique content. You can see the new writing on the Commercial Landscaping, Residential Landscaping, and About pages.
Search Engine Optimization
Being found in online searches is a key driver of new leads for Naylor Landscape Management. To their credit, they were already ranking well for several of their target landscaping keywords. It was our job to ensure those rankings were not negatively affected in the launch of the new website.
But keeping rankings the same wasn’t enough—We also wanted to drive more organic search traffic. 11Web researched keywords, suggested on-page optimization strategies, and tweaked existing content to better rank for high-value keywords.
WIth two months of data since launch, we’re proud to say our efforts look pretty successful. Not only did the site not experience a “launch dip” in traffic, but organic search traffic has steadily increased vs. the prior three months since launch.
Modern Design
While we always focus on results over design, we’re pretty proud of the new website’s modern look.
11Web designer Kristin combed through Naylor’s many beautiful images and used them strategically throughout the site as large headers on each page.
The website also features photo galleries throughout, easy-to-read text, and a helpful footer at the bottom of every page.
Strong Call to Action
To us, the most important feature of any website is its ability to generate online leads. To drive website visitors to move forward in the sales process, we integrated a new, strong call to action to “Request a Quote.”
The Request a Quote button is featured prominently in the sidebar and in the footer of every page. It’s hard to miss!
To help Naylor reduce sales time and back-and-forth, we also created a Quote form that collects key information from the customer that is needed to generate a quote for services.
Key Features of this Landscaper Website Design:
- Engaging home page design, featuring testimonials and key services that change seasonally
- Large images at the top of each page show off Naylor’s best work
- Custom copywriting on key service pages
- Projects section, which can be filtered by categories and tags to help the visitor find past projects like theirs
- Extensive online forms for Request a Quote and Employment (in English and Spanish)
- Unique Pricing page answers questions immediately by showing price ranges for services
Launched September 2017
