Medical equipment provider outperforms the competition with SEO and modern mobile-friendly design
McFee Medical Technologies is a provider of very specific eye surgery recovery equipment. As a forward-thinking, established business, they had created an exciting, modern website in about 2008.
Unfortunately, by the time they hired us, 2008 was pretty much the Stone Age in internet history. What was once a beautiful website was now outdated, crowded, and not mobile responsive.
Goals of McFee Technologies Website Redesign
- Re-capture search engine traffic that had been lost to increasing competition
- Create warm, welcoming, friendly first impression
- Ensure great user experience on phones and tablets
- Drive online reservations and phone calls
Key Features of this Medical Equipment Rental Website
- Extensive, multi-section home page displays the equipment, explains key differentiators, introduces the support team, and includes a section to highlight new equipment
- Custom layout for Packages page helps visitors compare options
- Compelling customer testimonials are placed in every sidebar
- Equipment page shows all equipment and is optimized for search engines
- Convenient “Order Online” form displays on the Order page and the bottom of each package page. The email sent to McFee Tech’s team tells staff what page the form was submitted on to avoid confusion.
Results of Website Redesign
Following the launch of the website, 11Web has continued ongoing work with McFee Medical Technologies on content creation and SEO.
Website traffic has consistently increased since the website was launched in July 2106. The website now receives about 500 more visitors each month than a year ago, a 83% increase in website traffic. This is an especially huge benefit given that most searchers for this type of product are ready to buy.
Launched July 2016
