It’s a proven fact: Images are the most engaging type of content on social media.
So how can your small business – one we’ll assume doesn’t have a professional photographer on staff – use photos to improve your social networking? Grab your iPhone and get started with these 5 helpful tips and tricks:
1. Use your feet
Zooming might seem like the easy solution to capturing a smaller subject, or a far-away scene – but don’t be enticed by the sliding bar on the side of your screen. Zooming greatly decreases image quality, which is one thing your fans can’t stand. If possible, always walk closer to your subject before capturing your shot!
2. Get on the grid
Have you ever heard of the Rule of Thirds? The concept is applied by aligning your subject with guide lines and intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section.
Your iPhone camera comes built in with a 9×9 grid so you can easily apply the Rule of Thirds to your own photography- making it simple to create aesthetically pleasing images! Go to Settings > Photos and Camera and slide the Grid option to the on position.
3. Tap to focus
This tip is especially helpful when photographing objects, or a close-up portrait of an individual. After composing your image, all you need to do is tap your subject on the screen, and the iPhone will automatically focus on that part of the photo.
For this image, I chose the eraser of my pencil to be the focal point, with the remainder of the photo artfully blurred. It may take a few tries to get the exact effect you’re looking for, but the end result is a professional looking photograph with visible depth of field.
4. Look for the light
Harsh shadows? No good. Too dark? Nope. iPhone flash? Not worth it. Look around before you take your picture: Is there a shady spot you could pose in? A window of natural light in an otherwise dim conference room? Be creative, but always make sure lighting is of high priority when composing your image. If you simply can’t avoid a low-light situation, consider having a friend use their Flashlight app while you shoot.
5. Take advantage of tools
In my humble opinion, the single best photo-editing app available today is Camera+. For a mere 99 cents, you have access to a suite of tools that many professional photographers use to edit their images. Try using Saturation to boost color, Brightness and Contrast to improve a dark image, or the many different Scenes options to liven up dull colors. Be wary of Filters though: natural images are almost always more interesting than ones over-tinted in Sepia.
No matter what your comfort level with smartphone cameras may be, these easy tricks should help improve the quality of the images you take to share on social media.
Keep practicing, and continue to read tutorials – you can never learn too much when it comes to photography!