Are you terrified of your website’s Google Analytics? Overwhelmed by all the data? Confused by all those options down the left side? It’s okay—Most of our small business clients are. Thankfully, you don’t need to understand everything in your Google Analytics account. For small business owners, some metrics are way more important than others. Checking […]
This week, Sara and I got the opportunity to work together in person. And, to put it simply, it was awesome! If you aren’t aware, 11Web is a company that prides itself on our remote work environment. While Sara lives and works in Battle Creek, MI, I live and work in Cincinnati, OH. At this […]
You know what I find interesting? Most business owners plan a website without ever thinking about the person who will be visiting it. Here’s what they think about instead: “What do we need to say about ourselves? How do we make our company look good?” Unfortunately, this thinking doesn’t work.
These days, snail mail is virtually a thing of the past – but the popularity of online ordering has risen dramatically. Why? Convenience. For some people, paying extra for the things they use most to be delivered right to their door far outweighs taking the time to go find them in-store. And in this era […]
In our new Brands We Love series, we’re diving deep into our favorite companies to see what they do right and how they can do it even better.
One of my favorite current trends in web design is the use of large, impactful images. I love the way a great image can create an instant connection with your product or service. On a restaurant website, nothing makes your mouth water more than an appetizing photo of a piping hot pizza. On an event’s […]