The truth is, you probably won’t read all of this article. Nothing against you. I’m sure you’re a really thorough and attentive person. You probably proofread every email twice, right? I’m just lumping you into statistics. The studies show that most visitors scroll through only about 50-60% of a blog post. This can seem like […]
Remember when it used to be really exciting to hear “You’ve got mail?” Fast forward 10 years, and opening your inbox is probably way more overwhelming than thrilling. You may be thinking “I can’t handle another email. I don’t want to bog anyone else down with more email either!” But I’m here to tell you—If […]
Let’s be honest. We can all spot bad stock photography on websites. Models smiling perfect smiles at the camera. Sterile, modern office scenes. Stark white backgrounds. They’re clearly stock and clearly not personal or welcoming. My message here: don’t let these fake images represent your business. Skip right over the big stock sites and save […]
You know what I find interesting? Most business owners plan a website without ever thinking about the person who will be visiting it. Here’s what they think about instead: “What do we need to say about ourselves? How do we make our company look good?” Unfortunately, this thinking doesn’t work.
Let’s say you just started blogging thanks to our 3-part Blogging for Business series. Way to go! Now, you’re wondering how to make sure your followers read all of your blog posts. A surefire way to make sure your posts are seen is to send them straight to your readers’ inboxes. I bet, though, that […]
Blogging for business can be difficult and time-consuming, but as we addressed in posts 1 and 2 of this series: It’s absolutely worth it, and there are plenty of ways to make it easier! But don’t think your work is done when you hit “publish” – you still need to promote your blog to grow […]