If the thought of blogging on a set schedule stresses you out, don’t worry; you’re not alone. Coming up with ideas for content can be nerve-wracking, especially when you’ve got 300 other tasks to complete.
Fortunately for you, there are plenty of ways to curate blog post subjects! Use these 5 tips to figure out what works best for you, and set up a schedule. You’re way more likely to blog consistently when you give yourself a subject and a deadline.
Newsjacking is perhaps the easiest way to combat writer’s block when it comes to blogging. It might sound like a torture tactic from the Hunger Games, but the idea is quite simple: Figure out what everyone else is talking about, then write about it in a way that makes it relevant for your audience!
For example – if you’re a landscaping company and you’re looking to entice snowplowing customers this winter, write a blog post on the yearly Farmer’s almanac predictions. People love sensationalized weather, but they love being given solutions to difficult situations even more.
Blogging comes down to knowing what will interest your audience and writing about it in a way that will direct attention or potential sales back to your business. Stuck on what topics you think your fans would like to read about? It’s simple: Ask them.
Nope, it’s not cheating – it’s tactical! Pose your crowd-sourcing as a poll or quick survey, and find out exactly what your clients are curious about. Ask them in person, via email or on your social networks. There’s a good chance they have questions about your products or services – Post a blog with the top 10 in a list format and give your audience the answers they need!
3. Company collective
If the idea of single-handedly keeping up a company blog has you shaking in your business boots, fear not. Collecting other writers is a genius way to not only get a load off your plate, but incorporate other writing styles, opinions and ideas as well!
Ask around your company – Does anyone love to write? Keep a user-updated Google Drive document with blog ideas so that no one has to scrounge for content if given a quick blogging deadline. Have guest posts from other industry thought leaders – use your networking skills to exchange blog duties with a company similar to yours!
4. Take Notes
You know all those crazy things you think of during the day, when you’re supposed to be doing work? Remember that time you spent an hour daydreaming about the perfect planner? Maybe that was just me… But don’t feel guilty about those thoughts running wild – write them down! You never know when a question you have, a problem you encounter, or an idea you’re excited about might be perfect for a future blog.
At the end of the week, take that sticky note (paper or virtual) and run through your musings to see if there’s something you could write about in a way that would be helpful or interesting for your audience. Better yet, ask someone else to help you cultivate your subjects – two heads are always better than one.
Unless you’ve been hiding in a Wi-Fi dead zone for the past few years, you know how popular lists have become (thanks, Buzzfeed.) Channel that viral nature and create a categorized blog post of your own!
Try relating it to the seasons: “10 reasons you should switch insurance agencies before winter hits.” Or use pop culture as an influence: “5 celebrities that could benefits from a brand re-design, and why!”
No matter what you’re talking about, your audience will appreciate the list—- it’s quicker to skim through if they don’t have time to read a full post, and labeled so that they can easily find the information they most desire.
Blogging may seem like a daunting task to add to your ever-growing to-do list, but in reality, it’s one of the easiest ways to gain attention for your business online. Do you have any more tips on how to curate content ideas for blog posts? We’d love to hear them – and use them ourselves!
Check out more posts in our Blogging for Business series: