If you own a small business, chances are you’ve questioned the importance of many different marketing tactics. You have a budget befitting the size of your brand, and you (understandably) don’t want to be spending money that won’t help you see a return.
You might be skeptical, so we’re here to convince you – because when you succeed, we do better too. So please, oh please, listen up: You need a blog.
Okay, fine. This won’t apply to every single business across the board. But if you’ve got a website and you’d like to be seen as an industry leader, a blog is for you. If you’ve got helpful information to share with your clients, a blog is for you. If you want an easy way to link back to your website to generate sales, a blog is for you!
Here’s why:
Blogging Creates Valuable Exposure
Oh, you want more website visitors? Us too.
While there’s a slight chance your potential customers could be finding you through organic search, that chance skyrockets with each indexed page you add to your site. Guess what? Each blog post you write is another page, and each page is another opportunity for you to show up in search engines.
Not to mention, each blog post is made-to-order content for each of your social networks! Instead of linking to another company’s website, you’re sending traffic back to your own. This feels like a no brainer! Blogging increases exposure.
Blogging Positions You as an Authority
Are you a plumber? Do you sell insurance? No matter what your niche may be, you’re probably constantly striving to be the best at what you do. Don’t you think potential clients are way more likely to buy your product or service if they see you as a thought leader in your particular industry? That’s a rhetorical question; we all know the answer is yes.
So get to work writing blog posts with helpful and relevant information for your clients and fans because blogging strengthens authority.
Blogging Provides a Platform for Quality Feedback
Hey, we all make mistakes. One of mine was letting my mom cut my hair into blunt bangs as a pre-teen, but fortunately that grew out. If your business has flaws, you may or may not be aware of them depending on customer feedback. Where’s a great place for clients to give you reviews of your products or services? Your blog comments, of course!
Having a blog is a great way to share information with potential customers, but don’t forget about the value of receiving information as well. Ask your fans to let you know what they think about your post, your products or anything else – people LOVE to share their opinions on the Internet 😉 Blogging allows for valuable feedback.
Let’s review: Business blogging increases your exposure, and therefore your potential sales. Blogging strengthens your industry authority, thus convincing possible customers of your expertise. And last but not least, blogging gives your fans the opportunity to share feedback with you – giving you invaluable information on the quality of your work.
Have we convinced you yet?
Look for future posts in our Blogging for Business series over the next few weeks. We’ll tell you exactly how to do it right.
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