Blogging for business can be difficult and time-consuming, but as we addressed in posts 1 and 2 of this series: It’s absolutely worth it, and there are plenty of ways to make it easier! But don’t think your work is done when you hit “publish” – you still need to promote your blog to grow your audience, and reach new potential clients!
If you have social networks already set up, they are far and away your best outlets for sharing your blog content. Most networks make it incredibly easy to share a link that includes an image, and people are way more likely to click a link with an image and a catchy headline! Side note: make sure your blog has at least one photo!
If it’s in your budget, you can even “boost” your posts to allow more people to see them. Check out tutorials on how to create an ad via Facebook (or let us help! 😉
2. Tag, you’re it!
If you’re not familiar with tagging, it’s a pretty easy concept to understand. On each blog post you write, you can add “tags,” or words and phrases that help describe what your content is about. For example, on my photography blog, my most used tags are Pennsylvania, photography, nature, and family. Tags also help potential readers find your blog: If someone is searching for family photography in PA, there’s a better chance they will find me if I’ve tagged my posts!
3. Shameless self-promotion.
If you’re a small business owner, you probably send a lot of emails. I mean, a LOT of emails. And since most platforms make it incredibly easy to add a personal signature to your emails, you’ve probably got that set up too. Why not add your blog link to your signature? While you’re at it, add it to your business cards too. There’s nothing wrong with self-promotion – be proud of what you do, and what you write!
4. Sharing is caring.
Hey, we’re all in the same boat here. Well, not really. The boat would probably sink. But we’re all small-business owners, and we’d all really appreciate it if more potential consumers were exposed to our content. Let’s help each other out! Offer to guest post on another company’s blog (if you’re knowledgeable about something they do) in exchange for the chance to promote your own blog within the post. Strike up a deal with a few other businesses to share or comment on each other’s posts a few times a month. Just make sure you hold up your end of the bargain!
5. A 5-star review!
Just like there’s nothing wrong with self-promotion; there’s also no shame in asking for help. If you’re good at what you do, chances are you have loyal and repeat customers. Consider asking fans that you trust and respect to share your blog content for you! They could use their own blogs or social media networks, or simple word-of-mouth recommendation. If they appreciate your products or services, chances are they’ll give a glowing review of a particularly awesome post you’ve written!
So there you have it. We convinced you why you need a blog, explained how to generate content ideas, and gave you tips on how to promote your work! If you have any more questions on business blogging, please don’t hesitate to contact us; we would love to help you get started.
Stay tuned for a future blog post with step-by-step instructions on how to set up an email subscription for your blog with MailChimp!