There is a time and place for a popular consensus to make decisions—our country was founded on this great principle—but the creative process is not always one of them. All too often we see great marketing opportunities killed in the boardroom by well-intentioned individuals who are jumping into the decision making process late in the […]
Just Say No to A Free Domain: Why You Should Register & Pay For It Yourself
When you started building your website, did your website builder try to sell you on a domain name? Many of the do-it-yourself website builders offer you free domain name registration. This is a very tempting offer! However, we’re here to tell you that you may regret it. For these services, domain registration is not […]
Why I’m Pausing Our Instagram Account
Do you ever feel like you’re drowning in all of your social media accounts? Like there’s not enough time in the day to post to every platform you’re supposed to? Or like you’re not creative enough to write really great posts for 6 different social media accounts? I get it. Me too. I recently gave […]
4 Reasons DIY Design is a Bad Idea
Design is a skill that is often overlooked and undervalued. Look to schools for instance—art is one of the first programs to get cut when the budget is tight. The same is often true in the business world. A small business owner can easily see the positive impact that a skilled accountant brings to the […]
How to Format a Blog Post (so people actually read it)
The truth is, you probably won’t read all of this article. Nothing against you. I’m sure you’re a really thorough and attentive person. You probably proofread every email twice, right? I’m just lumping you into statistics. The studies show that most visitors scroll through only about 50-60% of a blog post. This can seem like […]
Why Your Website Needs a Redesign Every 3 Years
I wish I could tell you we could create an excellent website design for you, and it would last until the end of time. But the internet isn’t the Pyramids of Giza or the Roman Colosseum. Things change rapidly online: technology, trends, devices. Your website needs to adapt to keep serving you. How often […]
