Kerning, spot UV, and brand perception vs. ROI, metrics, and profit margin. Do businesses and graphic designers even speak the same language? While it’s true that each area of expertise comes from a very different training background and is tuned in to different details, each brings valuable insight into marketing materials. Unfortunately, communication mishaps can […]
Should I Move My Website to HTTPS?
The internet can be a scary place. Hacking, stolen data, and malware are a huge problem for website owners. Now, many major internet companies are pushing to make the internet more secure using HTTPS, and it’s time your website got on board. Should you move your site to HTTPS? Yes, absolutely. And the best time […]
How To Respond to Positive Online Reviews (yes, you should!)
Positive online reviews are online marketing gold. Whether the reviews are on Facebook, Google, Yelp, or other industry websites, 5-star reviews help build your reputation, increase trust, and encourage future customers to reach out to you. You want to do anything you can to show that you appreciate 5-star reviews, in order to encourage more… […]
How to Get 10 New Facebook Reviews By Next Week
Want your Facebook page to attract new customers? You better have reviews. Think about it: Have you ever seen a friend asking for recommendations for a vendor on Facebook? “Do you know anyone who details cars?” “Any recommendations for a good lawn mowing service?” What do they want to see when your friend Bill recommends […]
How to Post to Google Posts (And 9 Must-Do Post Ideas)
I seriously don’t think anyone is making a big enough deal about Google Posts. Just launched in late June 2017, Google Posts allow you to post your own message directly in search results. Let me repeat that—your message, whatever you want, whenever you post it, in the search results for your business. So let’s imagine […]
5 Secrets of Successful Clients
Have you ever noticed that similar clients get very different results when working with different website or design agencies? What separates mediocre results from great ones? Hint: it’s not always the design team. In this article we will review 5 tips that successful clients regularly employ. 1. Find the right agency / design team for […]
