If you own a small business, chances are you’ve questioned the importance of many different marketing tactics. You have a budget befitting the size of your brand, and you (understandably) don’t want to be spending money that won’t help you see a return. You might be skeptical, so we’re here to convince you – because […]
Why you shouldn’t let your uncle’s friend’s neighbor kid build your website
Building a website is easy, right? Most people know someone who knows someone who knows something about technology. If they can fix your email, they must be able to cobble together a decent website… right? Occasionally, we lose a client who gets a little gun-shy about the cost of using a professional to build their […]
Taking Social To The Streets: Promoting Your Networks “Offline”
I’m sure you’ve seen them. Bus stops, billboards, and coasters: social media icons are everywhere, inconspicuously (or not) reminding us that the business world revolves around the Internet. Specifically; social media. Americans spend more time on social media than any other online activity including email. 60% of time spent on social networks is done on […]
iPhone-ography: A simple guide for small businesses
It’s a proven fact: Images are the most engaging type of content on social media. So how can your small business – one we’ll assume doesn’t have a professional photographer on staff – use photos to improve your social networking? Grab your iPhone and get started with these 5 helpful tips and tricks: 1. Use […]
11 Engaging Pin Ideas for Your Pinterest Business Page
It’s no secret (thanks to multiple studies) that pins on Pinterest drive online sales and followers. Businesses who sell anything visual have a huge opportunity to grow their fanbase using pins. Here’s the sad part — most Pinterest accounts run by companies are 100% self-promotional and 100% boring. How many times have you seen […]
