“Wait, how do we log into that account?” “I don’t know… our old marketing manager handled all of that…” It’s a tale we’ve handled all too often: An employee leaves an organization, and all of the important logins were in their name and email address. When the company deletes the former employee’s email address, all […]
5 Ways to Make Your Web Forms More Awesome
We’re all familiar with the classic Contact Form—Name, Contact Details, and Message. But did you know that forms can be used for so much more than just that? Through years of asking careful questions to find out what information our clients really need, we’ve developed a multitude of more advanced uses for forms. Let’s talk […]
Parts of a Website: Web Design Terms Explained
Headers, sidebars, blog posts, footers…? While we try really hard to speak in plain English, we know web designers can use a lot of lingo. Don’t worry, it’s not too hard to explain or remember the parts of a website once you understand the basic structure. In this post, let me take a few minutes […]
How Much Does a Website Cost?
Most web designers’ websites avoid talking about website pricing and cost like the plague. But I know cost is one of the most important factors in choosing a partner to build a website. Since so many of our potential clients ask us “How much does a website cost?,” I thought it was time to explain […]
Battle Creek Marketing Mondays: Search Engine 101 with Sara Dunn
Have you ever wondered why some websites rank above others on search engines? Join us for Cereal City Development Corporation’s Marketing Mondays on April 16. 11Web’s Sara Dunn will present Search Engine 101: How Websites Rank on Google. In this session, you’ll learn what Google is looking for when it ranks its search engine results. […]
How to Respond to Negative Reviews Online: Our 3-Step Process
So you got a negative online review? ☹️ Deep breaths. Receiving and then responding to a negative review online is an emotional process. As a digital marketing consultant, my job sometimes morphs from bringing in online leads to becoming a small business negative review response therapist. Just last month, I got a negative review alert […]
