Kerning, spot UV, and brand perception vs. ROI, metrics, and profit margin. Do businesses and graphic designers even speak the same language? While it’s true that each area of expertise comes from a very different training background and is tuned in to different details, each brings valuable insight into marketing materials. Unfortunately, communication mishaps can […]
5 Secrets of Successful Clients
Have you ever noticed that similar clients get very different results when working with different website or design agencies? What separates mediocre results from great ones? Hint: it’s not always the design team. In this article we will review 5 tips that successful clients regularly employ. 1. Find the right agency / design team for […]
5 Reasons to Vote No on Design By Committee
There is a time and place for a popular consensus to make decisions—our country was founded on this great principle—but the creative process is not always one of them. All too often we see great marketing opportunities killed in the boardroom by well-intentioned individuals who are jumping into the decision making process late in the […]
4 Reasons DIY Design is a Bad Idea
Design is a skill that is often overlooked and undervalued. Look to schools for instance—art is one of the first programs to get cut when the budget is tight. The same is often true in the business world. A small business owner can easily see the positive impact that a skilled accountant brings to the […]
Tip 3: Using Stock Photography
This is Part 3 of our stock photography series. Want to read Part 1 and 2 first? Here are the links: Part 1: Photo Selection and Creative Cropping Part 2: Imaging Editing: Blur, Color, Texture, and Text Overlays Once you’ve selected and edited your stock photos, you are ready to put them to use! The […]
Tip 2: Imaging Editing: Blur, Color, Texture, and Text Overlays
This is Part 2 of our stock photography series. If you haven’t seen Part 1: Photo Selection and Creative Cropping, read it here. Once you select your stock photos, it’s time to consider a few edits. You don’t have to just drop your stock photo onto your design or website as-is. How about learning some […]
