Are you stuck with a newsfeed filled with text on text on text? As soon as you finish reading this blog post, you can put a pause on reading. Why? Images. That’s why!
Images are “in” on social media. Perhaps we can chalk it up to the incredible popularity of Instagram, both Facebook and Twitter have implemented redesigns catered to spotlighting images.
It’s time to get familiar with using images most effectively on social media. When you use the right type of image at the right time, you’ll drive users to engage, share and enjoy your content.
Let’s put it to the test, is a picture really worth 1,000 words?
The Four Types Of Images
↠ Text Overlay
Photos are the most simple image that can be shared on social media. With high quality cameras on our phones and apps like VSCO, top notch photos are just a snap away. So how can you make your photo stand out? And, when should you post one?
Try using original photos. If you have a free second to Google search for a photo, you probably have a free second to snap a picture on your phone.
If you don’t have all the makings of a great picture right in front of you, check out one these three stock photography sites. With new uploads regularly that are offered for free, you can keep your audience engaged with professional grade photos.
A photo with a great story behind it is a photo that will get great engagement. Here are a few companies that are doing it well.
Everlane is a unique clothing company, and they recently launched their online shopping app. This is the picture Everlane shared to announce that the app launched.
Professional Skier, Tatum Monod
Tatum Monod is a professional skier. Pretty cool, huh? Monod posts photos that take her followers on a trip through time.
While your business may not be as adventure based, do note that you can also take your audience on a journey with your social media photos. Think bold, distinctive of your brand, and share-worthy!
Ready for another relatively simple social media image? A collage.
A collage is best used when sharing a difference within products, spotlighting multiple pictures at once or delving into something that is chronological.
Told you it was pretty simple!
Here are a few example of collages put to great use on social media.
Califia Farms uses a collage to show the difference between four of their products. Additionally, they use bright colors and patterns that show off the contrast in an even more effective way. Well done, Califia Farms!
I hope you’re not hungry right now. These next two examples shown are not only fabulous examples of how to use a collage. But, oh my goodness, do they look delectable.
FoMu shared 9 different pictures from 2015 in this collage. This is a great representation of how using a collage to show a timeline of events can go over well. By using a collage, FoMu showcased their year in a powerful and fun way. Without the collage, only one image would be showcased at a time, which takes away from the impact of the message.
While FoMu might give us F.O.M.O. [fear of missing out], they also give us a great compilation spotlighting multiple photos at once. A collage is a great way to share user-generated content because you give attention to many fans/followers all at once.
A block of text has proven to be less captivating than a photo on the internet. So, spice it up. Grab a picture, an interesting graphic or even a plain background and overlay text.
Whether you hone in on your graphic design skills, or use a free overlay app, top notch text overlay is just a few creative moments away.
Text overlay is a fantastic choice when you are sharing a specific message. At 11Web, we use text overlay for announcing our new blog posts. Our Art Director, Kristin, designed these templates. On a weekly basis, I fill in the blog title and the featured image. And ta-da – these images come to life.
Using text overlay to share an excerpt from an article or to share inspirational quote is also very well received.
Headspace creates unique and powerful text overlay graphics on a regular basis. They are known for their helpful and insightful tips and techniques for mindful living. And, their Instagram profile is a great resource to inspire your text overlay efforts.
With a screenshot, the proof is in the pudding. You are sharing with you audience a direct snapshot of what is happening on your screen. Sharing a screenshot builds trust and shows authenticity.
Screenshots can be used when they’re showing something a customer may not have open access to. Did a client send you a great review in an email? Get their permission to share it, screenshot it and post it. Are your numbers way up because of something your fans and followers participated in? Screenshot it and give your audience a shout of for all of their help.
Peg Fitzpatrick, author, blogger and social media strategist, uses screenshots wisely throughout her Facebook page. Fitzpatrick often uses screenshots to give her audience a quick visual of how to do something.
Screenshot opportunities are endless. Don’t know how to screenshot? No worries. Here are two easy how-tos!
And, there you have it! Effectively used images can really help drive your traffic and interest on your social media networks. Images are easy to look at, fun to engage with and great to share when done powerfully. Curate some great images and get to posting!