One billion. Roughly the number of people who live in China. Roughly the number of people who are active on Facebook everyday. While you may not be able to make an impact on all 1 billion of those people, you do have the opportunity to really “wow” your audience.
When used to it’s fullest capacity, Facebook can help your business reach new heights. It provides an intimate setting to efficiently communicate with and learn about your customers.
By avoiding these 4 simple mistakes, you’ll optimize the time spent managing and developing content for Facebook. And, best yet, you’ll keep people happy, engaged and wanting more.
Facebook Mistakes That May Be Destroying Your Facebook Page:
1. Not Responding Back to Comments/Posts/Questions
I think we all know the feeling of waiting on a text and being left out to dry. Don’t ever leave your Facebook commenters hanging like this. They are coming to your Facebook page in hopes of a quick and concise answer. They want to be heard. And, you have the power to make them feel heard!
Simply stated, engage in a timely and conversational way. “Like” comments that don’t require a response and respond to those that do.
2. Using A Cover Photo That is Irrelevant
You can judge a Facebook page it’s cover.
Your cover photo is an online billboard – for free! It is the first thing most users will see when they arrive on your page. You know what they say about first impressions, right? Well, make the first impression of your business on Facebook a great one.
Posting a generic photo is, well, generic. Boring. Posting a unique graphic that represents your business is the way to go. I urge you, take the extra time needed to develop a unique graphic. By doing so you will make a strong visual impact and keep people scrolling for more.
Airbnb uses a great photo cover to celebrate their 2 millionth Facebook likes. This photo is relevant to what is going on, represents their brand and also adds a touch of fun to catch the eye! Perfect!
3. Bad Mouthing Other Businesses
Follow the golden rule, treat others as you would like to be treated.
Online negativity should never be a part of your business plan. Facebook is the epitome of a shared social space & bad mouthing other businesses will only make you look like the bully.
Your Facebook page should represent your business. You want to be approachable, considerate of others and willing to throw all negativity to the wayside in order to watch your business relationships grow online.
4. Posting Too Much Of The Same Thing
From images to infographics to a video, keep it fresh and rotate your content types. Users want to see new ideas, new blog posts, new videos, new information – so give them that!
While I am a big fan of consistency in posts, I do think that mixing up the content within your content calendar is key. Give your audience a photo one day, a blog post another day and a video the next. When your potential clients and current clients are excited to visit your page to see what new and fun thing you shared, that is a great accomplishment!
Your business’ Facebook page will be most successful by “showing up” to play every time you log in. Facebook shouldn’t be an afterthought or a platform you use from time to time. It’s an all-in type of commitment.
Start today. Engage in conversations, be unique, exude positivity, and mix it up.
What mistakes do you see businesses making on Facebook? Let’s keep the conversation going!